When it comes to shipping, protecting your products is just as important as delivering them on time. Damaged goods can lead to returns, refunds, and a poor customer experience. That’s where void fill comes in — a small but mighty part of packaging that makes a big difference.

What Is Void Fill?

Void fill refers to any material used to fill the empty spaces inside a shipping box or container. Its primary job is to prevent items from shifting during transit, reducing the risk of damage. It's especially important when the product being shipped doesn’t fit snugly in the box.

Common types of void fill include:

• Kraft paper – crumpled or rolled for eco-friendly cushioning.

• Air pillows – lightweight plastic pouches filled with air.

• Packing peanuts – loose-fill made from foam or biodegradable materials.

• Bubble wrap – provides cushioning and prevents surface scratches.

• Corrugated inserts – cardboard dividers that keep items separated.

Why Does Void Fill Matter?

1. Product Protection
   The number one reason for using void fill is to protect your product. Without it, items can bounce around inside the box, leading to breakage, scratches, or internal damage — even for items that aren’t considered fragile.

2. Customer Satisfaction
   No one likes receiving a damaged package. A well-packed product that arrives intact creates a better unboxing experience and reinforces your brand’s reputation for care and quality.

3. Reduced Returns and Costs
   Replacing damaged items is costly. Void fill helps prevent damage, saving your business money on returns, replacements, and customer service.

4. Professional Presentation
   A well-packed box not only protects the contents but also looks more professional. It shows customers that you’ve taken the time to ensure their order arrives safely and in one piece.

5. Eco-Friendly Options
   Many companies are switching to sustainable void fill materials, like recycled paper or biodegradable peanuts, to reduce their environmental impact while still providing protection.

Choosing the Right Void Fill

Selecting the best void fill depends on a few factors:

• Product fragility – Delicate items need more cushioning.

• Weight of the item – Heavier items may require stronger support like corrugated inserts.

• Box size vs. item size – The more space you need to fill, the more effective and economical your void fill should be.

• Branding and sustainability goals – Eco-friendly options align with environmentally conscious branding.

Final Thoughts

Void fill might seem like a minor detail, but it plays a critical role in the shipping process. By choosing the right void fill, you not only protect your products but also build trust with your customers, reduce costs, and support a better unboxing experience.

In short: It’s what’s inside the box that matters most — and void fill ensures it gets there safely.