As the eCommerce industry continues to boom, brands are rethinking how they package their products — and kraft packaging is leading the charge. What was once considered basic or utilitarian has quickly become a top choice for both small startups and major retailers.

So, what’s behind the growing popularity of kraft packaging? Here’s why more eCommerce brands are making the switch.

1. Eco-Friendly & Sustainable

One of the biggest drivers of the kraft packaging trend is the growing demand for sustainability. Kraft paper is made from wood pulp using the kraft process, which is more environmentally friendly and energy-efficient than traditional paper manufacturing. It's typically:

• Recyclable

• Biodegradable

• Compostable

• Often made from recycled materials

For eco-conscious brands and consumers, kraft packaging sends a strong message: we care about the planet.

2. Minimalist Aesthetic That Sells

In today’s branding landscape, less is more. Kraft packaging naturally has a clean, earthy look that resonates with modern consumers. It aligns well with minimalist design trends and lets your logo, labels, and typography stand out.

This neutral canvas also offers a versatile, rustic charm that works for a wide range of industries — from food and beauty to pet supplies and wellness products.

3. Customizable & Brand-Friendly

Kraft doesn’t mean boring. It’s highly customizable with:

• Stamps and stickers

• Custom printing (black ink or full color)

• Embossing or foil stamping

• Cutouts and window designs

This flexibility allows businesses to create unique, branded packaging without needing flashy plastics or dyes. It's a great way to stand out while staying on budget.

4. Durable & Protective

Don’t let its natural look fool you — kraft packaging is strong and durable. Whether in the form of corrugated boxes, padded mailers, or kraft paper bags, it offers solid protection during shipping and handling. It’s especially great for lightweight to medium-weight products like treats, supplements, apparel, and cosmetics.

For brands shipping fragile or delicate items, kraft can be combined with eco-friendly void fill (like shredded kraft paper or paper wrap) for added cushioning.

5. Cost-Effective for Small and Large Businesses

Kraft packaging is widely available and typically more affordable than glossy, laminated alternatives — especially in bulk. For smaller eCommerce brands, this makes it easier to invest in branded packaging without blowing the budget.

And because kraft materials are lightweight, they can help reduce shipping costs — a major plus for subscription boxes and direct-to-consumer shipping.

6. Improves the Unboxing Experience

Today’s customers don’t just open a box — they experience it, often recording the process for social media. Kraft packaging offers a tactile, premium feel that customers appreciate. It’s not flashy, but it’s authentic and intentional, which makes a lasting impression.

Add a thank-you card, custom tissue paper, or a printed message inside the box, and you’ve turned basic kraft into a memorable brand moment.

Final Thoughts

As more consumers prioritize sustainability, authenticity, and minimalism, kraft packaging checks all the boxes. It’s affordable, eco-friendly, durable, and endlessly customizable — making it a smart move for eCommerce brands looking to level up their packaging game.

Whether you’re shipping organic dog treats, handmade skincare, or boutique apparel, kraft packaging helps you deliver more than just a product — it delivers your brand values.